XRXR Project · AR · 2022
1600
No.1 AR app in Apple Education.
Role
Creative Director
Client
The White House
Year
2022
Type
AR
Focus
Entertainment
01
Overview
I worked with the White House and the White House Historical Association on a partnership to design '1600,' an augmented reality app designed to educate and inspire young Americans about the White House's role in democracy.
02
Selected work
By simply pointing a smartphone camera at a one-dollar bill, users can experience a 3D tour of the White House, witnessing historical events unfold. The app achieved over 500,000 downloads and topped the Apple App Store's Education chart upon release. It garnered significant media attention, including features on NBC News Today, Sky News, CNBC, and The Tonight Show with Jimmy Fallon.